4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.

A Commercial Construction Company for a New Business

When starting any business, all related activities are risky to the entity's balance of assets and liabilities, especially in early set up. Going to go into this industry for demolition, renovation, or building, is an important investment in real estate with the future of a client's business. But before a business or investor moves forward with a commercial construction company, or before one can start their own building business, there are plenty of transactional considerations to check before getting started and for every step along the way.

One of the most significant decisions that a real estate investor can make is with the commercial construction company they choose. Whether they intend to rent out the individual suites or sell the building at some point, each step of the process from planning to completion, from initial budget to bottom line, as well as safety for all workers and future occupants has to be considered as influences before they begin their first day of work. Whether the resulting structure will be one story or a high rise, financing the job is the largest logical step after having the idea. Some investors and building interests within a commercial construction company are a bit leery of what they may come up against, especially starting out in this unexpected economy.

A commercial construction company has to work within, around, and through any fluctuations in the real estate market. Regardless of the state of the larger economy, or whether it is a buyers or sellers advantage, there is still money to be made serving the building needs of structural production. Thereafter, the government agency or private entity investing in the work of these companies has to reassured that the business will offer safe, cost-effective, and time efficient site management throughout the process of erecting the building structure. A building entity organizes the structural plans with the investor but their team professionals will prepare and assemble the infrastructure of their own skill in a timely manner.

The individuals participating in this work usually specialize in some area of ​​site development, environmental engineering, structural or geotechnical engineering in order to contribute to a high-quality standard for their business. These building professionals work in all areas of large-scale project equipment. They work with the land and project from site development and foundations to building commercial or residential sites to get them up and running from the inside out as well. They can even perform all of the tasks that keep them operational such as pipe work, work on conveyors, welding, and spouting as requested. So, whether a commercial construction company is just starting out or has been around for years, as long as they give high-quality performance from their team, they will be able to succeed on any job site and in any economy.

Gardening Ideas That Can Be Useful To Start

Herb Gardening For Beginners

The kits usually come with a variety of seedlings, a dome for greenhouse, pot for the herbs, peat moss and soil combination, and fertilizers. Each kit comes with step-by-step instructions on how to plant which herbs, and how to care for them from day 1 and onwards.

Nonetheless, for individuals who are bold enough to try the outdoor gardening, there are resources which provide helpful instructions on how to get started. Depending on the type of herbs cultured, there are varieties that are best suited for a particular purpose and require specific needs.

Herbs that grow for tea, mint herbs are among the easily planted in shady areas. Some of the best mint teas are peppermint, spearmint, and orange mint. They are best grown in pots as they tend to overpower other plants when grown on open beds.

For herbs grow for decorative purposes, among the best picks are the chamomile and wild thyme. They best thrive when planed between paving stones as their discharged leaves will leave fragrance on them.

There are also herbs that are specifically grown to attract bees. A few of these herbs are the sweet marjoram, bergamot and catmint.

Articles and discussions posted on the web also serve a good source of information on herb gardening for beginners. These community sites share information and anyone can post a question, then a lot will respond.

It can be done indoor. Since they require sunlight, they should be placed on windowsill. Hanging herb gardens are also a nice alternative especially if the plants planted are fragrant.

Chia Herb Garden

Not everyone is endowed with a gift of a green thumb. Worse, not all of us have outdoor space from which a garden can be built. But no need to fret; with the innovation of technology, one is possible to grow herbs right at the comfort of one's home. And if anyone has not tried to grow any plants at all, there is no need to worry as well. The Chia Herb Garden is exactly what everyone should need.

The Chia Herb garden is a starter's kit for everyone who sports all colors of a thumb. The kit comes with everything needed in order to grow healthily a variety of herbs-4 3-inch terra-cotta pots with 4 matching saucers and 4 matching plastic saucer liners, 4 Chia growing sponges, 6 plant marks, and 6 varieties of herbs namely Dill, Sweet Basil, Curled Parsley, Chives, Cilantro and Sweet Marjoram.

Some Chia Herb Garden kits only have 3 terra-cotta pots, but the number of herb seedling remains the same. This concept is to allow gardeners to choose which seedlings they would like to use and grow. If they decide to grow all 6, then the gardener will simply order additional terra-cotta pots.

The Chia sponges-especially made from peat moss, bark and sponge material-make it easier for everyone to germinate and grow plants from seeds. It is also quicker than the conventional methods of seed germination. The sponges are super absorbent and designed for better retention of moisture and air.

Of course, the Chia Herb Garden kits are not complete without a booklet of instructions, recipes and helpful tips on growing herb gardens. Many who have outdoor gardens take advantage of the Chia Herb Garden to grow herbs quickly from seed germination. When the herbs have reached a specific growth, they are transplanted outside.

FAQs About Motorcycle Insurance

Motorcycle insurance is one of the biggest costs involved in riding your motorcycle. Whether your ride is a scooter or a sports bike it’s best to get the best value insurance policy that covers everything you need.

What determines the cost of motorcycle insurance

Your personal details

In the insurance business, age is a common determinant for risk. Male riders under 25 are considered the most likely to file claim, whereas female and older riders are more likely to receive lower premiums. Occupation may also come into play in factoring premiums, depending on whether the coverage compensates you for time missed at work.

Where you live

A big influence on the cost of your car insurance is where you live. The chance of your car being broken into or stolen is a key concern for the insurer. More urban areas traditionally facing greater risk of theft and therefore tend to be more expensive than countryside locations.

The type of bike you own

The type of bike you own can greatly affect your insurance premium. Naturally, a more expensive bike will cost an insurer more to fix or replace. Motorbikes with better engines and faster speeds will represent a greater risk for collision as well as damage caused by an accident.

Older model bikes may require more maintenance and difficulty securing repair parts. For motorbikes older than 20 years, it would be wise to seek an insurer that specialises in classic bikes and cars.

Who else will be riding the bike

Adding another rider to the policy will affect the overall cost. Adding an experienced motorist will generally lower your premium. Conversely, adding a younger individual may escalate costs.

As each insurance company weighs these factors differently, you will find fluctuations in the prices you are quoted. Cheaper rates most likely find your situation more amenable to their particular risk formula.

Usage of the bike

The more often you ride your bike, the more likely you will be involved in an accident. Moreover, bikes that are used for commuting represent a greater risk than those ridden for pleasure, due to the difference in traffic. Residents living in high traffic postcodes may also experience higher insurance costs.

Storage and security measures

Theft represents another concern for insurance companies when calculating premiums. Alarms or anti-theft devices such as an immobiliser, bike lock, or ground anchor can mitigate this risk. In some cases, an insurer might recommend a specific brand or anti-theft device to their consumers.

Parking your bike in a garage can further alleviate theft concerns. Insurance companies will also factor in the crime rate in your postcode before settling on a quote.

Previous claims or convictions

Riders who have made previous claims or suffered motoring convictions present a greater risk to insurers. If you fall into one of these categories, it may be best to seek a company that specialises in insuring convicted riders

Your excess

The excess is the amount of any claim that your insurer will expect you to cover. For example, your riding your bike and you have an accident your bike now needs repairs worth £1000 and your excess is £100, you’ll have to pay £100 and your insurer will pay the remainder.

The more cost you are willing to absorb, the lower your premium. Having a high excess is ideal for riders who travel infrequently or on less busy roads. Those who commute daily may want a lower excess in order to file a claim for minor accidents. This, in turn, will elevate the cost of insurance.

No Claims Discount

Save up your no claims discount by avoiding making small claims upon your policy. After a set number of years, 4 or 5 typically, you’ll often be offered the option to pay an additional small premium to protect your no claims bonus. This can prove very helpful if you subsequently end up having an accident.

Advanced driving skills

By taking an advanced driving course you may also be able to reduce your premiums. The Institute for Advanced Motorists and the Royal Society for Prevention of Accidents each offer membership which provides you with discounts for both the cost of driving courses and your car insurance premiums. Two key variables NOT within the policyholder’s control

Consolidating policies

By insuring a number of vehicles with the same insurer, or by trying to take out home and life insurance through your car insurer, you may be able to secure a ‘bulk buy’ discount.

One final piece of advice

A large percentage of insurance is now sold on the Internet. That’s because it’s convenient and cheap. Many insurers now give a further 10%-15% discount if you buy online.

Level of cover

Third party

This covers the policy holder against damage to a third party’s property or to the third party themselves. Third party only bike insurance cover is usually a cheap motorcycle insurance policy compared to Third Party Fire and Theft or Comprehensive motorcycle insurance.

For example, if you have an accident with another vehicle and it is your fault then the Third Party Only policy will pay for the repair to that other vehicle, and will pay for any medical claims or injuries suffered by the occupant(s) of the other vehicle and your pillion rider. A Third Party Only bike insurance policy will not pay for the costs of repairing your own vehicle nor will it pay anything toward your medical expenses if you are injured. In addition, if your vehicle is stolen or is set on fire, a Third Party Only policy will not make any payment toward the theft or repair of the vehicle.

Third Party Fire & Theft

This is exactly the same as the Third Party Only motorcycle insurance policy, set out above, however a Third Party Fire and Theft UK motorcycle policy will pay out in the event that your vehicle is stolen or is set on fire.

Fully Comprehensive

A Fully comprehensive UK motorcycle insurance policy will pay-out for third party damages and injuries, will pay-out in the event of your vehicle being stolen or set on fire, and will also pay for any damage to your own motorcycle regardless of whose fault the accident was.